Weber Marketing Group, a national financial services strategic consultancy based in Seattle announced today the acquisition of BancTrac Solutions, a 16-year-old data warehouse and analytics firm located outside Boston, MA.
Weber Marketing Group CEO Mark Weber noted: “with 18 years of data analytics work and 30 years advising some of the nations’ leading financial services institutions, we’re thrilled to acquire a solid platform and talented team like BancTrac to expand our business intelligence offerings to our financial clients and theirs as they evolve their digital capabilities in a rapidly changing environment.”
BancTrac founder Bill Hasapidis added, “we opted to join Weber Marketing Group because of their trusted advisor role and national reputation for helping clients leverage business intelligence to enhance their growth and profitability strategies. Weber Marketing Group’s team of over 30 experts in Seattle and Atlanta expands our capabilities to help our clients optimize data analytics with growth consulting and the latest in BI platforms, digital marketing and personalized content.”
Added Weber, “we’re excited to have Bill bring his 25-plus years of data analytics knowledge, profitability modeling and analyst work with major banks and credit unions while at PWC (Price Waterhouse Coopers) and then at BancTrac to enhance performance and innovation.”
Weber noted, “we are developing new advanced cloud-based BI tools that will enhance, automate and leverage the power of client data warehouses to help leaders proactively manage organizational performance, optimize profitability and leverage predictive triggers to deepen client relationships.”
The Boston-based team will continue to support and advise their existing BancTrac financial industry clients in managing data analytics, branch, channel and market expansion and targeted marketing.
About Weber Marketing Group
Weber Marketing Group is one of the leading financial services strategic consulting, business intelligence and brand positioning firms in North America. With a team of 34 savvy professionals and offices in Seattle, Boston and Atlanta, the agency has worked with many of the nation’s largest regional and community banks and credit unions for over 30 years. They focus on building sustainable growth strategies, brand and cultural transformation, digital marketing and accelerating competitive performance.