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In
addition to powerful data mining and reporting tools,
MarceTRAC® goes beyond the typical
MCIF and includes the most comprehensive, integrated profitability
module available in a PC-based system. The tool facilitates the
collection, processing, analysis and reporting of customer data
drawn from multiple locations across an organization. Whether your
objective is to increase cross-sell response, identify at-risk
households or discover new opportunities, MarceTRAC®
will help you develop
more proactive, more targeted and more profitable marketing strategies.
Key Features:
- Get the most accurate
measure of customer profitability using advanced methodology rules
that incorporate funds transfer pricing, behavior-based costing
and risk management analysis
- Customize a wide range of
pre-designed reports with the flexible report generator
- Generate customized
maps with the integrated mapping tool
- Perform queries on any
combination of account or household criteria and view or export
results with one simple mouse-click
- Develop and track marketing
campaign ROI with the integrated campaign manager
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